Google AdSense
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.
How does it work?
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- AdSense Revenue
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For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
You can view revenue share details in your account:
- On the Home tab, visit the Account settings page.
- In the "Account information" section, you'll see each revenue share displayed next to "Active products."
We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates $100, with our 68% revenue share you'd receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you'd receive $40.
With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression you receive.
- The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically picks the advertisers who are willing to pay the most while ensuring a good user experience.
- The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
- How many AdSense products you use: You can earn from AdSense in many different ways -- by displaying ads on your webpages, by providing search to your users, and more. Using more AdSense products will increase your potential earnings.
The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Sign up now.
Once you're a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.
Ready to get started?
The clickthrough rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received.
CTR = ( Clicks / # of impressions, views, or queries) * 100%
For example, if you received 7 clicks out of 1000 page views, your page CTR would be .7%.
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There's no precise answer, because your earnings will depend on a number of factors.
-
For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.
You can view revenue share details in your account:
- On the Home tab, visit the Account settings page.
- In the "Account information" section, you'll see each revenue share displayed next to "Active products."
We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if Google’s auction of ad inventory on your site generates $100, with our 68% revenue share you'd receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you'd receive $40.
With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you're earning the most possible for every ad impression you receive.
- The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically picks the advertisers who are willing to pay the most while ensuring a good user experience.
- The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
- How many AdSense products you use: You can earn from AdSense in many different ways -- by displaying ads on your webpages, by providing search to your users, and more. Using more AdSense products will increase your potential earnings.
The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Sign up now.
Once you're a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program.
Ready to get started?
The clickthrough rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received.
CTR = ( Clicks / # of impressions, views, or queries) * 100%
For example, if you received 7 clicks out of 1000 page views, your page CTR would be .7%.
There's no precise answer, because your earnings will depend on a number of factors.
How to earn with AdSense for search
AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.
You won't, however, receive revenue from user searches through your AdSense for Search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.
Free to use AdSense:
participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.
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